The purpose of this project was to create a drink based on a specific fruit or vegetable and brand it. My fruit was watermelon. I chose to name it Pepon after the old English word for melon. I wanted the packaging to evoke a sense of luxury. I utilized decorative motifs from a Derriey Typographic Catalog from 1862, and modified the logotype to fit this feeling.
Packaging:
Instagram Ad:
Logo & Process:
