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Hannah Clark

Hannah Clark Graphic Design

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Fruit Drink Branding

The purpose of this project was to create a drink based on a specific fruit or vegetable and brand it. My fruit was watermelon. I chose to name it Pepon after the old English word for melon. I wanted the packaging to evoke a sense of luxury. I utilized decorative motifs from a Derriey Typographic Catalog from 1862, and modified the logotype to fit this feeling.

Packaging:

 

Instagram Ad:

 

Logo & Process:

 

 

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